Over the course of our experiences in the print industry, we constantly notice a gap in the expectations of the printer and the expectations of the customer. Buying print should be easy. You should know what you are getting, how much it will cost, and when it will deliver.
You should know when things are good – that your files match the specs and the estimated price, when your product will arrive, and how it will look. You should also know when things are not going well – when files have issues, when things don’t match what is quoted, or when there are delivery delays.
At Seenkea, we believe all communication is critical – the good, the bad and the ugly. Only when expectations are clearly outlined can they be exceeded. And only when our customer expectations are exceeded, do they become our partners.